Sdfsdf, with what we have gone through over these past 12+ months of this global pandemic, it is clear that collectively, we are not only meant to do things differently, but also, we are ready to Do Things Differently as Highly Sensitive Entrepreneurs and Leaders.
Most importantly, we are ready to show up authentically, in all ways, as who we truly are and who we are meant to be in the world.
This is one reason it makes me so sad when I see so many amazingly unique and inspiring highly sensitives still approaching branding from an "80%er" (or non-highly sensitive) perspective.
For example, compartmentalizing, as if the branding is separate from the person, and approaching their personal brand with the perception of "What do I need to put out there as a brand so I can get people to buy what I have?".
How would that ever actually work for you and your Essential Self as a highly sensitive?
Most likely, it wouldn't.
It's going to have you at war with yourself.
And it's going to have your leadership and your marketing falling short.
To expect your business or career branding to be separate from who you truly are, as a highly sensitive, is setting you up for the dynamic of feeling like a fraud.
Personal branding is an energy that you embody, first and foremost. It's an energy that you bring to everything that you do, be it intentionally or unintentionally.
Your personal brand is with you all the time.
Especially since, as highly sensitives, everything we do is holistic.
So, for a Highly Sensitive Entrepreneur, your business is not something that is separate from you. It is you.
And if you're a Highly Sensitive Leader who's not in business, you still have a personal brand.
It's who you are and how it is that you want to be showing up within your role, whether it's in your own business, in a corporation or company, within your family dynamics or even having coffee with your peers.
What is the energy that you are meant to or want to communicate in all that you do?
What is the energy that you are meant to embody at the dinner table?
In the grocery store?
In your marketing?
While leading a presentation or speaking to a board room?
What is the energy that you are meant to be communicating to your children?
To your spouse?
To your partner?
To your friends?
To your team?
If you're not already clear on the answer to these questions, I invite you to pause for a moment.
Close your eyes.
Take a deep breath.
Place your hand over your heart.
And ASK, "what is the energy that I truly wish to be embodying, communicating and bringing to the world, in everything I do?"
Go with the first word that comes to you (your intuition and inner guidance know!).
Now imagine, what would it feel like if you infuse the energy of this word - this word that embodies the essence of who you truly are and desire to be - into everything you do?
How would it impact your interactions with your family, your friends, your team or coworkers?
How would it impact the way you post and engage on social media?
How would it impact your marketing? Your leadership?
As a Highly Sensitive Leader, you have the opportunity to choose, to evolve and to refine the energy that you want to embody and bring to the world, which is then is reflected back to you by the world.
How will you choose to show up?
In Faith,
XO. Heather
P.S. I would love to hear the one word that came through for you. Just HIT REPLY to this email to share.
Or join us in our private HSE Facebook Group at www.HSEMovement.com and let me know in a post in the group!
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