Social media - marketing or leadership?

Sdfsdf - I've got a question for you: how do you use social media? This might not be a question you've ever consciously considered, but I've been pondering it a lot lately, especially in light of recent world events. Let me share more - for years I've been strategic in my use of social media. I've been very aware of my intent to use it for good while also safe-guarding my energy. (These are processes I also teach. As a result many Highly Sensitive Entrepreneurs in the Business Miracles Community choose not to even use social media as part of their marketing and excel just the same including 6-7 figure businesses, if they choose.)

However, when Russia attacked Ukraine suddenly social media seemed more inadequate than ever. Then there were the Katanji Brown Jackson hearings (was it helpful for multiple "thought leaders" to be posting the same photo of her crying or her daughter smiling? I'm not so sure.) And now Chris Rock vs Will Smith.

With the way our world is going the onslaught isn't going to stop. So, who owns our communication choices - reacting only to the behavior of others (Putin, GOP Senators, Celebrities. I bet they're all sleeping just fine at night) or instead being willing to pause, access our highly sensitive strengths such as deep thinking and perhaps choose to respond differently? Or what about not respond at all (not out of fear, overwhelm, avoidance or guilt that you don't know what to say - but choice to take more personal action)? Is it leadership to react on social media to every media event happening? Does it make you less of a leader if you don't? I don't pretend to have any answers but I do put out the invitation, for those of us who are meant to use our sensitivities to lead, to be deeply contemplating: how do we want to choose to use social media? Are we going to default to use it for formulaic marketing? Or are we going to use it to lead? I recently asked on my personal Facebook page how others were using social for positivity. I received some great responses that included suggestions such as sharing lighthearted sayings, positive quotes, pictures of puppies. I appreciate all of these options, but what struck me is no one offered up the option of using it to make a deeper connection. Not one person considered using social to reach out to a "friend" to have a more intimate conversation. As we face things like the potential of a World War III, continued systemic racism and the ongoing insanity of celebrity culture (did the pandemic teach us nothing?) - don't we have a higher chance of healing through more personal connections? I'm wagering, yes. And this is exactly what we as highly sensitives are equipped to do - think deeply, feel deeply and listen deeply. Let's get to it. XO. Heather PS - I invite you to connect more deeply with me to explore how you're meant to lead as a Highly Sensitive Entrepreneur. Just go here and let me know 3 days and times that will be good for you to connect and I'll do my best to match your availability. Looking forward to it.

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