Marketing changes so fast. So even if someone came along and said they had the golden A to Z marketing formula, I can guarantee you one thing: it's gonna be outdated next month, next week, or even tomorrow.
But what's not ever going to be outdated is your ability to intuitively discern, applied again to those 4 C's of marketing and the energetic spheres of marketing influence (both of which we've been talking about in our email newsletters and on Instagram). So here are 5 Ways to Activate the 4 C's of marketing and intentionally utilize the energetic spheres of marketing influence:
1. Choose Your Sphere With Clarity
💡 Outer Focus: Decide which marketing sphere feels the most energetically aligned for this season of your business (e.g. In-Person, Video, Audio, Written, or Word of Mouth).
🧘 Inner Support: Use Energy Management Tools (like the OFTU or BTT available as a part of our "Stop the Overwhelm" HSE training kit) to work through any limiting beliefs about visibility or being "too much."
2. Create Connection Through In-Person Networking
💡 Outer Focus: Say yes to attending one in-person event this month – formal or informal. Try a local business mixer, holistic fair, or simply share what you do during a conversation at your favorite café.
🧘 Inner Support: Practice V&V Energy beforehand: Visualize being your true self, and set a grounding intention before entering the space.
3. Courageously Host a Micro-Presentation
💡 Outer Focus: Plan a low-pressure in-person gathering to present your work – think 2 to 10 people, in your living room or a borrowed community space.
🧘 Inner Support: Journal on your ego-mind's resistance ("What if no one comes?") and lovingly release it with BTT.
4. Leverage the Power of Referrals and Strategic Alliances
💡 Outer Focus: Reach out to one potential referral or alliance partner with a heart-centered message: "How can I support you?"
🧘 Inner Support: Use the Self-Worth Tracker to reaffirm that you have value to offer—without overproving or performing.
5. Infuse Consistency with Written Marketing Tools
💡 Outer Focus: Refresh or print a batch of energetically aligned business cards, one-sheets, or postcards.
🧘 Inner Support: Tune into your ideal client's energy and infuse your materials with love and intention—not just info.
It's never gonna change. It's always going to be there for you, and that's what's going to be needed in order for you to be able to continue to make and create marketing success. And then, therefore, business and leadership, success.
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