As a Highly Sensitive Entrepreneur or Leader, how you show up matters just as much as where you show up. Traditional marketing advice often skips the energetic component, but for HSPs, it's everything.
That's why it's helpful to understand your energetic spheres of influence: a model that empowers you to discern the level of connection that's most aligned with your nervous system and energy capacity in any given moment.
Picture a bullseye:
🎯 The center is direct, 1-on-1 interaction: your most intimate, high-touch marketing.
🎯 The second ring is video: connection with facial and emotional cues, but slightly less energetic intensity.
🎯 The third ring is audio: your voice still carries emotional energy, but without visual presence.
🎯 The fourth ring is written content: emails, posts, and blogs where the connection is more subtle and intuitive.
As you move outward, the energetic connection lessens, and so does the toll on your system – but so can the impact, unless you're aligned and intentional.
This model gives you permission to choose marketing strategies that honor your energy, and still grow your visibility and impact. Here's how to use it:
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Start where you feel most resourced. If you're feeling centered and energized, reach out through 1-on-1 conversations, networking, or direct client engagement. This inner ring is where transformation happens fast.
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Shift outward when you need more space. Video or audio allows for emotional resonance with more energetic distance—great when you want connection without full-on interaction.
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Use writing as a buffer. Blogs, emails, and social posts are powerful when you want to share your message with clarity and safety. The energy is softer, and you stay in control of the pace.
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Match the sphere to your intention. Want to deepen relationships? Go inward. Want to reach more people with less effort? Go outward. Let your purpose guide your platform.
Trust that your intuition knows. Your nervous system is your compass. If something feels off or draining, it's a sign to adjust your sphere—not a reason to push harder.
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