Drop the hustle: copy that connects, converts, and cares

If you've ever felt like marketing means becoming someone you're not...

Hello Sdfsdf, Writing marketing copy doesn't have to feel like trying to squeeze yourself into someone else's formula or fit your voice into a box it was never meant to be in. If you've ever felt like marketing means becoming someone you're not – forcing your message, chasing trends, or writing from a place of pressure – you're not alone. But there's another way. When you write from your Essential Self – your truest, most aligned self – your words stop performing and start transforming. They don't just sell… they serve. They don't just attract… they connect. And that is the miracle. Marketing as a Highly Sensitive Entrepreneur isn't about pushing, proving, or polishing to perfection. It's about tuning in, aligning your energy, and letting your intuition guide your message so your content not only reaches others, it resonates. What's Happening with Heather I recently led an incredible in-person 1 and ½ day Acceleration Retreat in Montreal, Canada, for 12 dedicated HSPs in business and leadership. It was such a powerful and transformational experience. Even more importantly, the results I've seen for Business Miracles members since attending have been phenomenal: new business signed the same week as returning from the retreat, up-level program launched so easily, powerful webinar presented, family difficult conversations navigated more easily, new routines implemented for more ease with productivity – just to name a few. All of this had me reflecting back over all of the groups, trainings and retreats – in person and virtually –  I've led throughout my career (for awhile I kept track of the number, but once I passed 100, honestly, I lost count) and how much has changed for me over my 22+ years of being self-employed. I remember about a decade ago writing an email with the subject line, "Stuff me in a sparkly dress, put a PowerPoint in my hand and throw me up on stage" because, at that point, I had completely had it with all of the inauthentic ways I had been coached to market. I was exhausted, and I was done. Now, everything I create, teach, and lead comes with such ease because it comes from my HSP Essential Self. I've trained (and continue to train) my highly sensitive nervous system to work FOR me by using it as an intuitive guide to direct the content my client, members, and soon-to-be members (such as yourself, Sdfsdf ;)) most need in each moment. It's how my content stays fresh, new, and ever evolving. It's unique to me rather than a canned version of what someone else posted on Instagram. Plus, look at these before and after shots – which looks happier to you? This Week's HSP Business Tip: Start your copy with your Core Value Offer (CVO), the energy you most want others to feel Start your copy with your Core Value Offer (CVO), the energy you most want others to feel. When you begin your message from your CVO, you shift from trying to "get it right" to writing from alignment, clarity, and service. Here's how to start: 🖊 Identify your CVO: Just one word (e.g., "Connection," "Compassion," "Clarity") 🖊 Write from your CVO before writing to convert. 🖊 Use "give" energy, not "get" energy. Speak to impact over income. 🖊 Let marketing be a transformational exchange, not a transactional checklist. 🖊 Create before you compare; comparison kills copy. Business Miracles Members Making An Impact: Maria, Highly Sensitive Leader, Author, and Executive Career & Leadership Coach "Since attending in-person training with Heather Dominick, I feel in such a different space, more rooted, grounded, and joyful. I have surrendered to allowing my intuition to guide me, in both long-term personal relationships and, maintaining my full coaching practice, and in writing my book. Now I am learning as I go and really enjoying the process – AND it's going so much faster and smoother than expected. Using the tools that Heather teaches, I've been able to stay in authenticity and intuition, and not go into pushing, rushing, or stressing even as we enter the final stretch with moving this book to publication." Ready to begin the journey of writing marketing copy that feels like a miracle? Join us for an introductory class on September 18th, 5 Steps to HSP Business Success (Avoid These Common Mistakes), to take the first step! Schedule Your Clarity Call XO. "Your ideal client is a version of you. What you've gone through, they are going through" excerpt from the Miraculous Copy Training in the Marketing Leadership Curriculum track, one of 8 training tracks available in The Highly Sensitive Leadership Training program found at www.businessmiracles.com In case you don't want to receive these emails Unsubscribe here. (Please be aware that in this case you won't be receiving any emails from Business Miracles) EnergyRICH(R) Coaching, Inc 954 Lexington Avenue, #248 New York, New York 10021 United States (888) 417-0283