Your USS is the core of your client journey; the step-by-step process you guide every client through. When your system is clear, prospects feel safe, connected, and ready to say "yes."
How-To Activate This Tip:
👑Name Your Steps: Ask yourself: What do I always do first, second, third… with every client?
👑Create Packages: Offer 3 options (Papa, Mama, Baby) so clients choose the right fit rather than "yes/no."
👑Develop a Beginning, Middle & End: Every client journey, and every session, needs a clear arc.
👑Make It Client-Centered: Containers create safety; they don't confine you.
👑Use the 4 C's of Marketing: Connection, Communication, Call to Action, Consistency.
A clear system = clear attraction.
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